Eyewear Store — 3X Increase in Lead Conversions

Introduction

A boutique eyewear retailer was struggling to generate consistent online leads despite having a well-designed showroom and quality products. Their website lacked optimization for local searches, social media engagement was sporadic, and their paid advertising campaigns were failing to target high-converting audiences.

technology
Web Design, Marketing
client
Eyewear Store — 3X Increase in Lead Conversions
Released
2025
The Solution

Through our Growth Velocity Engine, we implemented a structured digital growth strategy focused on lead generation. We optimized their website for local SEO, ensuring their brand appeared in top search results for eyewear-related queries in their area. We also revamped their Google Ads campaigns with precision-targeted keywords and designed dedicated landing pages to streamline appointment bookings. To enhance brand engagement, we introduced a content plan for social media that showcased their product range with curated visuals and educational posts.

Final thoughts

Within four months, the retailer saw a 3X increase in lead conversions, significantly lowering their cost-per-acquisition. Their Google Ads performance improved drastically, with click-through rates doubling and appointment bookings filling out weeks in advance. The store’s local search visibility also increased, driving more in-store visits from customers who discovered them online.

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