Solar Company — 220% Increase in Qualified Leads

Introduction

A residential solar installation company was facing challenges in generating consistent, high-quality leads. Their website traffic was low, ad campaigns were not converting effectively, and their digital presence lacked the authority needed to build trust with homeowners exploring solar solutions.

technology
Web Design, Marketing
client
Solar Company — 220% Increase in Qualified Leads
Released
2025
The Solution

Through our Growth Velocity Engine, we developed and executed a comprehensive digital strategy focused on high-intent lead generation. This included redesigning their landing pages for better conversion flow, optimizing Google Ads campaigns to target local homeowners actively seeking solar solutions, and launching retargeting ads to re-engage lost website visitors. We also enhanced their content strategy with educational blog posts and social media updates that positioned them as trusted solar experts.

Final thoughts

Within three months, the company saw a 220% increase in qualified leads while reducing their cost-per-lead by 45%. The improved landing pages boosted conversion rates from 1.5% to over 4%, and their Google Ads performance reached all-time highs, resulting in a fully booked installation pipeline.

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